XTREME Performance: Taking the Fear Out of Sports Supplements PDF Print E-mail
After a sensational series of scandals involving big name professional athletes, it's no wonder the words "sports supplements" conjure images of bulked up freaks shooting each other up in the bathroom to get an edge on the competition. 
A two-year old Colorado start-up called XTREME Performance is determined to change that image. The company designs innovative, safe, natural performance enhancing nutritional products for serious competitive athletes and anyone who places a priority on staying physically active. 
 
Founder and CEO Ernie Hassell, a prominent strength training coach and nutritional consultant with over thirty years in the industry, began developing his own formulas in 1993. His dream is to develop a complete line of natural products to enhance health and fitness for everyone from youth sports participants to amateur athletes, and weekend warriors to the pros.  
 
"We believe that athletes shouldn't have to use steroids, ephedra, or pro-hormones to be competitive". "Our goal is to provide the ultimate in nutritional benefits without any harmful side effects."   
 
XTREME Performance designs their formulas carefully, using high quality ingredients and safety standards to provide an aggressive performance-enhancing system of nutritional supplements that delivers maximum results. The XTREME Performance line currently includes seven products with nine more due out in 2005 and five others under development. 
 
Many sports supplements are inefficient, with too much ingredients passed from the body before being absorbed. Unlike those supplements, XTREME Performance is a cellular-balanced system that works for any body size because its patented variable weight adaptive formulas eliminate waste and maximize absorption. It safely increases lean muscle mass, strength and mental concentration, while decreasing body fat and enhancing endurance, all without toxicity build-up or water retention.
 
The company plans to roll out a strong initial product line using an aggressive, highly targeted integrated marketing communications approach featuring online advertising, public relations, event sponsorships and guerilla tactics designed to build the brand and position it as a leader in the $22 billion worldwide sports and fitness nutrition industry. 
 
 
With an experienced management team and a clear mission to deliver enhanced sports performance safely, XTREME Performance is poised to take a significant percentage of the growing nutritional supplement market within the next few years.